Why did we choose IAM as the brand name? Our main goal is to support the body in a natural way. The daily effort should be as low as possible. Everyone is responsible for the well-being of body, mind and soul. Each of us decides for ourselves whether to give ourselves a daily strength booster, to do something good for the skin or to additionally strengthen the immune system.Your body is your most important asset, so you should pay special attention to it.IAM stands for your own quality of life, as well as for beauty experience, what you make of it.